Oxygen Fashion SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1712
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SWOT Analysis of Oxygen Fashion with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Oxygen Fashion

Parent Company

Golden ABC

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

The world is our runway; Jeans everyday

USP

Always first, Fresh and fashion forward

STP

Segment

Surfers and skaters apparel

Target Group

Young adults from urban upper middle class

Positioning

Hip fashion and street/ urban style clothing

SWOT Analysis

Strengths

1. Reputed Management group with good distribution network

2. With the strong management team they have strong brand equity and strong financial position in the market.

3. The company has a strong R&D department and is highly innovative

4. Highly Creative
5. The brand has diversified set of products

Weaknesses

1. Limited brand visibility across the world as compared to popular apparel brands

2. They have a low market share in comparison with the global giants in the industry

Opportunities

1. Innovation in products and quality

2. Expansion of business in emerging markets

3. Expansion in products and services by including more innovation

4.Aquisition and takeover

Threats

1. Competition from other low cost brands

2.Economic slowdown and exchange rate fluctuations affects the international brand

3. External changes like government norms, politics, taxes etc.

4.Maturing product categories or services

Competition

Competitors

1. Oilily

2.Olivier Strelli

3.Oneill

4.Ozwald Boateng

5. Pepe Jeans



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