Oxygen Fashion SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1661

SWOT Analysis of Oxygen Fashion with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Oxygen Fashion

Parent Company

Golden ABC


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

The world is our runway; Jeans everyday


Always first, Fresh and fashion forward



Surfers and skaters apparel

Target Group

Young adults from urban upper middle class


Hip fashion and street/ urban style clothing

SWOT Analysis


1. Reputed Management group with good distribution network

2. With the strong management team they have strong brand equity and strong financial position in the market.

3. The company has a strong R&D department and is highly innovative

4. Highly Creative
5. The brand has diversified set of products


1. Limited brand visibility across the world as compared to popular apparel brands

2. They have a low market share in comparison with the global giants in the industry


1. Innovation in products and quality

2. Expansion of business in emerging markets

3. Expansion in products and services by including more innovation

4.Aquisition and takeover


1. Competition from other low cost brands

2.Economic slowdown and exchange rate fluctuations affects the international brand

3. External changes like government norms, politics, taxes etc.

4.Maturing product categories or services



1. Oilily

2.Olivier Strelli


4.Ozwald Boateng

5. Pepe Jeans


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Similar Brands in the same Sector: