Oxygen Fashion SWOT Analysis
Oxygen Fashion is one of the leading brands in the lifestyle and retail sector. Oxygen Fashion SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Oxygen Fashion:
Quick Glance:
Oxygen Fashion Strengths
- Reputed Management group with good distribution network
- With the strong management team they have strong brand equity and strong financial position in the market.
- The company has a strong R&D department and is highly innovative
- Highly Creative
- The brand has diversified set of products
Above are the strengths in the SWOT Analysis of Oxygen Fashion. The strengths of Oxygen Fashion looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Oxygen Fashion Weaknesses
- Limited brand visibility across the world as compared to popular apparel brands
- They have a low market share in comparison with the global giants in the industry
These were the weaknesses in the Oxygen Fashion SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Oxygen Fashion Opportunities
- Innovation in products and quality
- Expansion of business in emerging markets
- Expansion in products and services by including more innovation
- Aquisition and takeover
Above we covered the opportunities in Oxygen Fashion SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Oxygen Fashion Threats
- Competition from other low cost brands
- Economic slowdown and exchange rate fluctuations affects the international brand
- External changes like government norms, politics, taxes etc.
- Maturing product categories or services
The threats in the SWOT Analysis of Oxygen Fashion are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Oxygen Fashion SWOT analysis.
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About Oxygen Fashion
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Oxygen Fashion Overview | |
|---|---|
| Parent Company |
Golden ABC |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
The world is our runway; Jeans everyday |
| USP |
Always first, Fresh and fashion forward |
| Oxygen Fashion STP | |
| Segmentation |
Surfers and skaters apparel |
| Target Market |
Young adults from urban upper middle class |
| Positioning |
Hip fashion and street/ urban style clothing |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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