Tiffany and Co SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 11429
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SWOT Analysis of Tiffany and Co with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tiffany and Co

Parent Company

Tiffany and Co

Category

Jewellery and Diamonds

Sector

Lifestyle and Retail

Tagline/ Slogan

True love grows

USP

Greatest design technique and innovative designs

STP

Segment

Jeweler connoisseurs   who wants to buy one of its design ,which has a unique designs

Target Group

Women form the upper-middle and upper class

Positioning

Flawless craftsmanship, exquisite collections of couture jeweler on earth

SWOT Analysis

Strengths

1. In 1851, Tiffany was the first company to institute the 925/1000silver standard was later adopted by United States
2. This company has produced ceremonial swords  and have also made many artistic products for the white house

3. Nearly 10,000 full time and part time employees

4.Broad offerings and huge product portfolio
5. It is available through exclusive 70 stores and also through 100+ international stores

Weaknesses

1. The global jeweler is fragmented; there is lot of competition
2. Hasn’t been able to have its brand presence felt in the emerging economies

Opportunities

1. More designs in seasonality changes
2. Expand its global distribution
3.Enhance customer awareness, by indulging into marketing activities.

4.Increase online sales.

Threats

1. Consumer spending decreases in times of falling consumer confidence in terms of the products, resulting in high Inventory costs.
2.Reduction in price points may cause severe losses to the brand in case to increase the sales
3.Uncertainty in global economic downturn

4.Changes in cost of diamonds or reduced supply availability.

Competition

Competitors

1.Blue Nile
2.Bulgari
3.Gitanjali



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