SWOT Analysis of Asmi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Jeweler and Diamonds
Lifestyle and retail
For the woman of spirit
Authenticity, Affordability, Accessibility
Woman who has a distinct identity and has evokes strength and grace
Middle and upper middle class owners who has a distinct taste of diamonds jeweler
Contemporized delicate which reflects the inner spirit of woman
1. Asmi has Indian retail network 0f 750+ outlets pan India 2. Their advertisement that shows the woman of substance through celebrity brand ambassadors which keeps the consumers aware of the product. 3. High inventory of material and stock whenever required 4. Its affordable luxury for the consumers 5. Good brand recall and strong presence in the market
1. Competitors from international and domestic players 2.High inventory carrying costs
1. There is huge scope in European countries 2.Can go more into franchise mode
1. Have competition from already established and the new competent in the market 2.rising inflation 3.changing lifestyle and the taste of consumers
Browse marketing analysis of more brands and companies similar to Asmi. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.