Asmi SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2021
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SWOT Analysis of Asmi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Asmi

Parent Company

Gitanjali

Category

Jeweler and Diamonds

Sector

Lifestyle and retail

Tagline/ Slogan

For the woman of spirit

USP

Authenticity, Affordability, Accessibility

STP

Segment

Woman who has a distinct identity and has evokes strength and grace

Target Group

Middle and upper middle class owners who has a distinct taste of diamonds jeweler

Positioning

Contemporized delicate which reflects the inner spirit of woman

SWOT Analysis

Strengths

1. Asmi has Indian retail network 0f 750+ outlets pan India
2. Their advertisement that shows the woman of substance through celebrity brand ambassadors which keeps the consumers aware of the product.
3. High inventory of material and stock whenever required
4. Its affordable luxury for the consumers
5. Good brand recall and strong presence in the market

Weaknesses

1. Competitors from international and domestic players
2.High inventory carrying costs

Opportunities

1. There is huge scope in European countries
2.Can go more into franchise mode

Threats

1. Have competition from already established and the new competent in the market
2.rising inflation
3.changing lifestyle and the taste of consumers

Competition

Competitors

1.Kiah
2.Orra
3.TBZ



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