SWOT Analysis of Nakshatra with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Diamonds and jeweler
Lifestyle and retail
Divine luck; Glow Divine
Beautiful, elegant and timeless
Patronized by all woman who adore the diamond who buys diamond for prestige, for a status symbol and to gain satisfaction
Upper middle and upper class from the urban areas
Depicts the culture and tradition of India
1. Most famous and desirable brand for the consumers in India 2. Celebrity brand ambassadors help the brand in associating with the audience 3. Most trusted and praised due to its innovative designs 4. It’s one of the exporting diamond product company 5. It is one of India’s fastest growing and top of the mind jewellery brand
1. Despite high brand presence, local and domestic competition makes it difficult to control the market share 2. Global penetration is limited, which can be a huge market
1. Needs to strengthen its foot in the areas like US, Japan, china and Middle east 2.Needs to increase its retail presence in India 3.Still competition from local vendors but it can be a market leader by moving into and promoting its brand in tier III cities.
1.Fragmentation of rough diamond supply 2.Valatility in the prices of Gold and diamonds 3.Emergnce of new mining areas
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