Nakshatra SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3047
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SWOT Analysis of Nakshatra with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nakshatra

Parent Company

Gitanjali

Category

Diamonds and jeweler

Sector

Lifestyle and retail

Tagline/ Slogan

Divine luck; Glow Divine

USP

Beautiful, elegant and timeless

STP

Segment

Patronized by all woman who adore  the diamond who buys diamond  for prestige, for a status symbol and to gain satisfaction

Target Group

Upper middle and upper class from the urban areas

Positioning

Depicts the culture and tradition of India

SWOT Analysis

Strengths

1. Most famous and desirable brand for the consumers in India
2. Celebrity brand ambassadors help the brand in associating with the audience
3. Most trusted and praised due to its innovative designs
4. It’s one of the exporting diamond product company
5. It is one of India’s fastest growing and top of the mind jewellery brand

Weaknesses

1. Despite high brand presence, local and domestic competition makes it difficult to control the market share
2. Global penetration is limited, which can be a huge market

Opportunities

1. Needs to strengthen its foot in the areas like US, Japan, china and Middle east
2.Needs to increase its retail presence in India
3.Still competition from local vendors but it can be a market leader by moving into and promoting its brand in tier III cities.

Threats

1.Fragmentation of rough diamond supply
2.Valatility in the prices of Gold and diamonds
3.Emergnce of new mining areas

4.More demand into studded jeweler and solitaires

Competition

Competitors

1.Solitair
2.Kiah
3.Tanishq



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