J Crew SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 8781
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SWOT Analysis of J Crew with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

J Crew

Parent company

J Crew Group inc

Category

Apparel and accessories

Sector

Lifestyle and retail

Tagline/ slogan

Finest Italian Fabrics

Usp

The company offers an assortment of women's, men's and children's apparel , accessories and footwear

STP

Segment

Premium segment people living  elite lifestlye

Target group

Urban men women and kids from middle class

Positioning

Elite fashion brand

SWOT Analysis

Strengths

1. The company partners with the finest global fabric mills and craftsmen as well as iconic brands such as Jack Purcell, Timex, Thomas Mason, and Red Wing.

2 Madewell, an American denim label introduced by the company in 2006 is currently appreciated a lot.

3. The company ships to a total of 100+ destinations through its e commerce website

4. The company has around 13000 employees working to make the brand better through 320+ stores

5. Each year the company issues the J.Crew catalog, distributing more than 80 million copies showing how big its international presence is.

6.Brand loyalists include First Lady of USA

Weaknesses

1. The company does not have stores worldwide hence the company cannot tap other markets.
2.Since the company has its major stores in America, the currency fluctuations can increase the costs incurred in shipping to other locations

Opportunities

1. J.Crew  is venturing into new specialty shops for men, women and kids, which the company hopes will bring more business.

2. The company is also adding deluxe shoe and handbag salons in existing stores to invite more customers
3. Global expansion to newer markets

Threats

1.Brands offering  more fashionable clothing at better value

2. Rapid changing fashion trends 
3.Rising production costs can put a dent in the profits of the brand

Competition

Competitors

1.GAP

2.DKNY

3. Emporio Armani



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