Jitrois SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1261
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SWOT Analysis of Jitrois with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jitrois

Parent company

Jitrois

Category

Apparel and accessories

Sector

Lifestyle and retail

Tagline/ slogan

-

Usp

The brand is known for its stretch leather apparels and accessories.

STP

Segment

Elite segment men and women with a taste for leather designs and French connections

Target group

Premium segment men and women

Positioning

Avant garde French couture

SWOT analysis

Strengths

1. The brand has a strong presence in luxury apparel

2. Jitrois is known for its stretch leather invention which fits to the skin just like second skin

3. The brand has a diverse portfolio including clothes, bags, belts for both men and women

4. The brand is known for its constant inventions like Python and Kangaroo stretch leather which fit to the skin so well that they show each body movement perfectly.

5.The brand has  multi-brand stores around the globe, from Harrods in London, Harvey Nichols in Hong Kong and many others.

6. The brand has a clientele including international celebrities

Weaknesses

1. The company does not have its stores in developing countries
2. Premium brand dependent on the personality of its designer only

Opportunities

1.The brand can increase its brand awareness by more marketing campaigns.

2. The company can expand itself by entering more countries

Threats

1. Other brands offer similar styles and cuts.

2. Similar products available in other brands.

Competition

Competitors

1 Louis Vuitton

2. Gucci

3. Jean Paul Gaultier



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