Jitrois SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1229

SWOT Analysis of Jitrois with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent company



Apparel and accessories


Lifestyle and retail

Tagline/ slogan



The brand is known for its stretch leather apparels and accessories.



Elite segment men and women with a taste for leather designs and French connections

Target group

Premium segment men and women


Avant garde French couture

SWOT analysis


1. The brand has a strong presence in luxury apparel

2. Jitrois is known for its stretch leather invention which fits to the skin just like second skin

3. The brand has a diverse portfolio including clothes, bags, belts for both men and women

4. The brand is known for its constant inventions like Python and Kangaroo stretch leather which fit to the skin so well that they show each body movement perfectly.

5.The brand has  multi-brand stores around the globe, from Harrods in London, Harvey Nichols in Hong Kong and many others.

6. The brand has a clientele including international celebrities


1. The company does not have its stores in developing countries
2. Premium brand dependent on the personality of its designer only


1.The brand can increase its brand awareness by more marketing campaigns.

2. The company can expand itself by entering more countries


1. Other brands offer similar styles and cuts.

2. Similar products available in other brands.



1 Louis Vuitton

2. Gucci

3. Jean Paul Gaultier


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