SWOT Analysis of Jordache with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Jordache Enterprises, Inc
Apparel and accessories
Lifestyle and retail
The brand is known for their jeans
Mid premium class men and women having a flair for denims.
Young urban men and women
Something for every customer
1. The brand has strong presence in the world of denim
2. Jordache produces 35,000,000 garments every year at their plants. 3. The brand has a diverse portfolio including fragrances, underwear, sleepwear, loungewear, footwear, sweaters, watches, jewelry, eyewear, belts, leather goods, hats etc. 4. The brand has its manufacturing plants set up all over the world thus making an efficient supply chain network
5. The brand uses sustainable methods of production benefitting the environment.
6. The brand has been endorsed by many film celebrities
1. The company has diversified into too many spaces which might make it difficult to handle the brands.
2. Brand’s global appeal is limited compared to leading apparel brands
1.The brand can increase its brand awareness by more marketing campaigns.
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