Jordache SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1066
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SWOT Analysis of Jordache with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jordache

Parent company

Jordache Enterprises, Inc

Category

Apparel and accessories

Sector

Lifestyle and retail

Tagline/ slogan

-

Usp

The brand is known for their jeans

STP

Segment

Mid premium class men and women having a flair for denims.

Target group

Young urban men and women

Positioning

Something for every customer

SWOT analysis

Strengths

1. The brand has strong presence in the world of denim

2. Jordache produces 35,000,000 garments every year at their plants. 3. The brand has a diverse portfolio including fragrances, underwear, sleepwear, loungewear, footwear, sweaters, watches, jewelry, eyewear, belts, leather goods, hats etc. 
4. The brand has its manufacturing plants set up all over the world thus making an efficient supply chain network

5. The brand uses sustainable methods of production benefitting the environment.

6. The brand has been endorsed by many film celebrities

Weaknesses

1. The company has diversified into too many spaces which might make it difficult to handle the brands.

2. Brand’s global appeal is limited compared to leading apparel brands

Opportunities

1.The brand can increase its brand awareness by more marketing campaigns.

Threats

1. Other brands offer similar styles and cuts.

2. Similar products available in other brands.

Competition

Competitors

1.Levis

2. United colors of Benetton

3. Wills


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