Lanvin SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3997

SWOT Analysis of Lanvin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent company



Apparel and accessories


Lifestyle and retail

Tagline/ slogan

Marry me; If she wants the moon, give her arpege


The brand is known for exquisite embroideries and clear, light floral colors.



Elite class men and women having a taste for men and women

Target group

Premium segment SEC A1 men and women of age 20-40


Smart off duty casual French fashion

SWOT analysis


1. The brand has enjoyed appreciation since 1889.

2. Alber Elbaz has managed the brand very well and is one of the prime reasons for the popularity of the brand.

3. The brand has a diverse portfolio including home decor, menswear, furs, lingerie, and perfumes apart from female apparels.

4. The brand has its manufacturing plants set up all over the world thus making an efficient supply chain network

5. All the designing and intricate work is done in house at lanvin.

6. The brand has been endorsed by many celebrities

7. The brand is known for its silk designs.


1. The company has diversified into too many spaces which might make it difficult to handle the brands.

2. The brand has yet not made its presence in many developing countries.


1.The brand can increase its brand awareness by more marketing campaigns.

2. The brand’s tie up with H & M can prove beneficial for its image.


1. Other brands offer similar styles and cuts.

2. Similar products available in other brands.



1.Christian Lacroix

2. Gucci

3.Louis Vuitton

4. Givenchy


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