Marc Jacobs SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 8234
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SWOT Analysis of Marc Jacobs with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Marc Jacobs

Parent company

LVMH Moët Hennessy Louis Vuitton Inc.

Category

Apparel and accessories

Sector

Lifestyle and retail

Tagline/ slogan

Oh lola; Bang

Usp

The brand each year comes with vivid unexpected fashion trends

STP

Segment

Elite class men and women living American Fashion

Target group

Premium segment urban men and women

Positioning

Casual American Elite fashion with innovative trends.

SWOT analysis

Strengths

1. The brand has been appreciated in the fashion world since 1986.

2. the brand has had collaborations with other famous brands like Fine China and Barneys New York in the past

3. The brand has a diverse portfolio including Eyewear, Fragrances, Home, Handbags, Shoes apart from the apparel section

4. The designer of the brand is the youngest designer ever to win the CFDA Perry Ellis Award for New Fashion Talent and later won 6 other CFDA Awards in different years

5. The company has more than 100 stores in the developed markets around the world.

6. The brand has been endorsed by  international celebrities

7.The designer is remembered  for his work with Louis Vuitton for some time and creating the famous graffiti bags for them

Weaknesses

1. The company has diversified into too many spaces which might make it difficult to handle the brands
2. Limited global presence

Opportunities

1. The brand can increase its brand awareness by more marketing campaigns
2. Global expansion would help the brand grow

Threats

1. Other brands offer similar styles and cuts.

2. Similar products available in other brands.

3. The company’s revenues depend on the market conditions

Competition

Competitors

1.Proenza Schouler

2.Prada

3.Chloe

4.Nina Ricci



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