Corum SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1178
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SWOT Analysis of Corum with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Corum

Parent Company

Corum

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Unlock and conquer

USP

Sporty yet artistic luxury watches

STP

Segment

Very high end luxury watches

Target Group

Very high Income group men and women

Positioning

A sport watch for the classes

SWOT Analysis

Strengths

1. Staying true to its image of being a luxury sports watch, the brand has sponsored the World series of poker as well as several other championships

2. The brand is known for the limited edition releases every year which are highly priced, rare and popular

3. The brand is known for its ‘Admiral Cup’ range of watches it is still known to be the flagship product of the brand

4. The brand has presence in 80 countries with more than 500 point of sales across the world

Weaknesses

1. Limited brand recall as compared to a few other major watch brands

2. Due to their positioning, a large amount of purchasers are left out

Opportunities

1. The brand can expand its product category with watches that possess high technology features

2. Due to their segmentation, they have a limited audience

Threats

1. Competition in the sports category of watches is very high and many brands struggle to make themselves visible through numerous sporting events. The return on investment for such sponsored events is not very high

2. More and more people are choosing their cellphones as a substitute to watches

3. Fake makes carrying the same brand name selling in Black Markets

Competition

Competitors

1. Tag Heuer

2. Rolex

3. Omega



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