Greubel Forsey SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 893
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SWOT Analysis of Greubel Forsey with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Greubel Forsey

Parent Company

Greubel Forsey

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Inventeurs Horlogers (Inventors of watches)

USP

Very high precision watches with tourbillonsto improve accuracy

STP

Segment

Very high-end Luxury Watches

Target Group

High Income watch collectors with high knowledge in the area of Mechanical watches

Positioning

Timepieces that are not just watches, but inventions

SWOT Analysis

Strengths

1. The aim of making a new timepiece for the brand is to challenge existing inventions in watchmaking

2. The brand has stayed true to its positioning of being inventors in watch making by even surpassing the existing technological inventions in tourbillons (improve accuracy lost due to gravity)

The brand has more than 40 dealers all across the world.

3. The brand has a very high brand connect with its existing customers and prospective buyers as well. This is due to the fact that the watches are artistic, rare and technological masterpieces
4. Popular watch brand and exclusive collection for premium customers

Weaknesses

1. Since it is a exclusive watch brand, limited number of pieces produced, hence missed out on sales

2. The brand has not practised conventional marketing and promotional activities & is new in the competition

Opportunities

1. Given the positioning of the brand, the brand can explore technological advancements in watch manufacturing  to increase production of watches

2. Developing countries are growing markets for luxury products, especially watches

3. Countries like Russia that are known to be watch collectors have the capacity of buying all the Greubel Forsey watches produced in a year. Separate watch-making for such markets can enable the brand high growth internationally

Threats

1. The brand does not use the conventional marketing and promotional strategies to promote its brand. Therefore, brand awareness of its competitors among non-watch collectors is high as compared to that of the brand

2. More and more people are choosing their cellphones as a substitute to watches

3. Fake makes carrying the same brand name selling in Black Markets

Competition

Competitors

1. Patek Philippe

2. Rolex

3. Tag Heuer



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