Technomarine SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1220
Advertisements

SWOT Analysis of Technomarine with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Technomarine

Parent Company

Technomarine watches

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

I am special

USP

Sporty watches that have a unique association with sailing

STP

Segment

Mid to High level watches segment

Target Group

Mid to High income young men and women

Positioning

The bright, fun and playful watches with strong designs

SWOT Analysis

Strengths

1. The brand communications stay true to its vibrant image.  Its award winning campaign ‘I am special’ did connect with its TG

2. The brand has a very high connect with the mid to high Income group

3. The distinct look of the watch gives it a very high brand recall
4. High product quality and a strong bands reputation

Weaknesses

1. The brand is highly priced among its competitors with similar positioning
2. Limited brand recall as compared to a few other international players

Opportunities

1. With its vibrant appeal, the brand can expand to not only different categories of watches but also different product categories

2. The brand can expand to different markets by expanding its retail network

Threats

1. Price competition by other brands with similar positioning in the price-sensitive youth segment is significant threat to the brand

2. More and more people are choosing their cellphones as a substitute to watches

3. Fake makes carrying the same brand name selling in Black Markets

Competition

Competitors

1. Swatch

2. Rado

3. Tag Heuer



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: