Technomarine SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1186

SWOT Analysis of Technomarine with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Technomarine watches


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

I am special


Sporty watches that have a unique association with sailing



Mid to High level watches segment

Target Group

Mid to High income young men and women


The bright, fun and playful watches with strong designs

SWOT Analysis


1. The brand communications stay true to its vibrant image.  Its award winning campaign ‘I am special’ did connect with its TG

2. The brand has a very high connect with the mid to high Income group

3. The distinct look of the watch gives it a very high brand recall
4. High product quality and a strong bands reputation


1. The brand is highly priced among its competitors with similar positioning
2. Limited brand recall as compared to a few other international players


1. With its vibrant appeal, the brand can expand to not only different categories of watches but also different product categories

2. The brand can expand to different markets by expanding its retail network


1. Price competition by other brands with similar positioning in the price-sensitive youth segment is significant threat to the brand

2. More and more people are choosing their cellphones as a substitute to watches

3. Fake makes carrying the same brand name selling in Black Markets



1. Swatch

2. Rado

3. Tag Heuer


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