Munsingwear SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1112
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SWOT Analysis of Munsingwear with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Munsingwear

Parent Company

Perry Ellis International

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Best in class

USP

A brand with a rich history of Being innovative and producing quality apparel to different sectors of people.

STP

Segment

Men and women who want elegancy in their apparel, with a smart casual touch to it. Golfers and Tennis players who prefer custom made wear.

Target Group

Young Men and women from the upper middle class

Positioning

A smart value brand with distinctive styling and fine cotton surprisingly at an affordable price.

SWOT Analysis

Strengths

1. The brand has a very high brand heritage and employs over 1200 employees all around the world.

2. The brand holds the patent for producing the first ever itch less undergarments in the world.

3. The company produced one of the first full pressures, anti gravity suits for the US navy and pilots.

4. The brand’s innovativeness showed throughout the century from the blending of nylon with cotton for re-enforced neck and leg openings.

5.  The company produced suits for the Gemini Space expedition.

6. The company expanded into the sports section and produced the first ever-underarmgusset, which is widely used in golf today.

7. The brand also provides custom-made apparel to tennis and golf professionals, which gives the customers a personal feel to the product.

8. The brand has subset brands in fashion like the old penguin, which produces all kinds of apparel for men and women.

Weaknesses

1.Less of promotional activities to promote the product as compared to industry leaders

2. Brand awareness and recall is limited globally

Opportunities

1.Expansion into the Asia-pacific region, especially southeast Asian Countries.

2.Backward Integration by entering into production of apparel for upcoming sport clothing companies.

Threats

1.Raw material prices for cotton increasing in the USA

2.Increasing competition from brands like Abercrombie and Fitch, H&M is increasing more than ever.

Competition

Competitors

1. GANT USA

2. PING

3. H&M



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