Ozwald Boateng SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1430
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SWOT Analysis of Ozwald Boateng with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ozwald Boateng

Parent Company

OzwaldBoateng Incorporation

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

School of Boateng

USP

A Premium Modern brand, which is extremely stylish, unique and has a twist to the British Contemporary style.

STP

Segment

The Elite professional segment with the latest trend of fashion in their clothing.

Target Group

Men from the urban premium class

Positioning

A Brand with an Iconic contemporary twist, refined fabrics and contemporary silhouettes offer a unique luxury to men of all generations.

SWOT Analysis

Strengths

1.Ozwald was the first ever designer to hold a catwalk show in Paris Fashion Week.

2.The designer’s Boutique in Savile Row is considered as one of the best in the world.

3. Boeteng’s has worked with a very rich clientele, firstly worked as a creative director for the luxury brand Givenchy, later was approached by Coutts to produce a Super Premium Credit card.

4. Boeteng’s design for the new amenity provided for the first class passengers in Virgin Atlantic is hailed as the best amenity pack all over the world.

5. There are a lot of short films and stories haling the life of OzwaldBoeteng.

6.Ozwald has a very rich clientele including royal family

7. Ozwald is on the board for recognizing and Promotion of Black designers in London.

Weaknesses

1. Brand has limited global presence

2. Despite a premium quality brand, it hasn't been able to lure international markets

Opportunities

1.The brand is Available only in a few countries and should expand all around the world.

2.The brand has a world of opportunities in the Asia-Pacific region and the Middle East.

Threats

1.Existing competition from competing brands is increasing.

2.Switching cost in the luxury segment is competitive.

Competition

Competitors

1. Alfred Dunhill

2. Thomas Mahon

3. Prada



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