Sean John SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1796
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SWOT Analysis of Sean John with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sean John

Parent Company

Sean John Clothing Incorporation

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Its not just a labe; Clothes for kings

USP

A very trendy, style changing , street wear casual and formal brand.

STP

Segment

Men and Women who want sporty active lifestyle apparel with a tinge of American Street Life in their apparel.

Target Group

Men and women from the young urban premium category

Positioning

A brand which is elite, modern and trendy  at an affordable price.

SWOT Analysis

Strengths

1.Sean John is sold in over 400 stores across united states and employs over 600 dedicated employees across the world

2. Sean John awarded the best men’s designer of the year by the council of fashion designers in the USA.

3. The brand has an increasing performance annual retail and is one of the most impressive lifestyle outlets in USA.

4. The brand has rich partnerships with Estdee Lauder and Macy’s stores which improves the brand equity of the company.

5. The fragrance launched by sean john in partnership with Estdee Lauder has been voted the best fragrance of the year at FIFI awards.

6. The brand has famous brand ambassadors

7. The brand has used aggressive advertising and current has the largest billboard at Times Square in New york and is tipped to be one of the best advertisements by consumers.

Weaknesses

1. The brand was accused of using sweatshop labor to produce clothing, which was a severe blow to the brand.

2. The brand was also alleged for using prohibited materials by PETA

Opportunities

1. The company can enter into the Asia pacific market.

2. The company can backward integrate and produce sporting goods for sports

3. The brand can increase awareness and visibility globally and tie-up with fashion houses

Threats

1. Existing competitions from brands like A&F, H&M is increasing.
2. Brand switching cost is very low so the brand has to be regularly updated in their designs and keep their prices intact.

Competition

Competitors

1. A&F

2. H&M

3. Tommy Hilfiger



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