Mouawad SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1343
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SWOT Analysis of Mouawad with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mouawad

Parent Company

Mouawad

Category

Jewellery and diamonds

Sector

Lifestyle and retail

Tagline/ Slogan

She deserves nothing less; More than a century of excellence

USP

Each diamond is unique and has a personality trait to suit the class

STP

Segment

Men and women who love exquisite designed jewellery

Target Group

Women from the upper middle and upper class

Positioning

Contemporize and accessible price points

SWOT Analysis

Strengths

1. One of the oldest and most trusted brands in US
2. Has a Guinness world record for creation of diamond purse-the most valuable handbag in the world

3. The company supplied important jewels to many European royal houses and wealthy individuals.
4. The group operates in 12 countries across several industries
5. Has a strong brand reputation

Weaknesses

1. Needs to thrive and create innovative designs and to tackle fake replica problems
2.Needs to move in new markets globally

Opportunities

1. Retail to retail networking opportunities should be there
2. for  relevant competition ,realty show style industry needs
3.trade shows to offer on floor educational seminars for diamond jeweler

Threats

1. Fluctuations in raw material and gold prices
2.Competition amongst global and domestic players is rising day by day

3.consumers Preferences changing and also dynamic fashion trends

Competition

Competitors

1.Van Cleef and Arpels
2.Chopard
3.Cartier



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