Mikimoto SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1939
Advertisements

SWOT Analysis of Mikimoto with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mikimoto

Parent Company

Mikimoto

Category

Jewellery and diamonds

Sector

Lifestyle and retail

Tagline/ Slogan

Imagine the gift of lifetime

USP

Timeless elegance and sophisticated modern design

STP

Segment

Woman interested in buying diamonds and pearls jewellery

Target Group

Urban women from upper class

Positioning

Unique ,luxurious and well worth seeking out

SWOT Analysis

Strengths

1. Mikimoto is the producer of finest quality of pearls
2. Century old business of creating such refined pearls and such innovative designs
3. Mikimoto, the creator of real pearls have won many accolades, which were bestowed on him
4. Gives an outstanding customer experience to create true brand value and a competitive advantage

5. Each piece is having supreme dedication, passion and elegant design

Weaknesses

1. Despite high product quality, the brand is losing out on brand recall and availability
2.Limited global reach and needs to use the franchising model and retail model

Opportunities

1. Can go into accessories like purses, watches and etc
2.Brand recall can be increasing by creating a buzz by creating ads

3. Tie-up with fashion brands and events

Threats

1. Raw materials prices are increasing
2.Pearls are used by some specific age group, not so popular in youngsters.
3. Many fake and duplicate pearls have come, creating option for consumers to buy cheaper products.

Competition

Competitors

1.Tiffany and Co.
2.Graff diamonds
3.Asprey



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: