Georg Jensen SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1779
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SWOT Analysis of Georg Jensen with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Georg Jensen

Parent Company

Georg Jensen

Category

Jewellery and Luxury gifts

Sector

Lifestyle and retail

Tagline/ Slogan

Create your own fusion; Write your own love story

USP

Innovation, integrity, authenticity and superior quality

STP

Segment

High end clientele who loves luxury lifestyle.

Target Group

Rich and elite men and women from urban areas

Positioning

Quality craftsmanship and timeless aesthetic design

SWOT Analysis

Strengths

1. Its has over 100 point of sales
2. Has over 100 years of experience in creating superior quality of luxury gifts
3.They had an in house designer who crafts such luxurious jeweler
4. Using CRM tech has all sort of data kept in database

5. Strong brand reputation and high quality of offerings

Weaknesses

1. Limited online presence
2. The brand has a very low brand recall globally and needs to focus on international markets

Opportunities

1.Focus high end countries for retail presence
2.Use franchising model for expansion
3.Marketing through B2B or retail presence

Threats

1. Fluctuating markets and economic conditions

2. Competition from international brands increasing

Competition

Competitors

1.Cartier
2.Tiffany and Co
3.Bullectti



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