Enzo Jewellery SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1331
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SWOT Analysis of Enzo Jewellery with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Enzo Jewellery

Parent Company

LJ International

Category

Jeweler and Diamonds

Sector

Lifestyle and Retail

Tagline/ Slogan

All about Love

USP

Customers first preference for colored stones purchase

STP

Segment

Woman and Man who are more fashion conscious and who is  high income holder

Target Group

Premium class urban women

Positioning

Quality speaks, brand reorganization ,fresh ,bold unique designs

SWOT Analysis

Strengths

1. It’s the largest foreign retail jeweler brand in retail, which has nearly 350 stores
2. Most trusted brand for colored stones
3. Customization is there for the customers
4. It uses “mine-to-market”, i.e. they directly have full control in sourcing gemstones directly from the mines.

5. Over 3,000 craftsmen produce more than two million pieces of fine jewelry every year

Weaknesses

1. There is less brand awareness in other growing countries
2. Continuously changing fashion and competition means limited market share growth

Opportunities

1. Online purchasing can also be used to make the brand awareness and recall
2.Colored stones choices are increasing globally, but needs more brand awareness through TV ads or social networking sites

3. Tie-up with fashion houses through sponsorships

Threats

1. People preferences change
2.Competition from already established companies

Competition

Competitors

1.Graff
2.Mikimoto
3.Pomelatto



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