American Diamonds Forever SWOT Analysis
American Diamonds Forever is one of the leading brands in the lifestyle and retail sector. American Diamonds Forever SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of American Diamonds Forever:
Quick Glance:
American Diamonds Forever Strengths
- One of the online portals to buy the diamonds.
- No middlemen, so extra cost are reduced.
- 100% natural diamonds and has a superb customer service at every step.
- Many varieties of diamonds can be shown and customers can have wide array of product
- Strong brand name and good service
Above are the strengths in the SWOT Analysis of American Diamonds Forever. The strengths of American Diamonds Forever looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
American Diamonds Forever Weaknesses
- Limited brand recall globally
- Since mostly people have the instinct to feel the product before using the product
- Many people have limited trust in purchasing diamonds online
These were the weaknesses in the American Diamonds Forever SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
American Diamonds Forever Opportunities
- Advertising can be used to appeal the mass
- Innovative pattern and a new designs can be a useful strategy to appeal the mass
- Going global and targeting the emerging economies
Above we covered the opportunities in American Diamonds Forever SWOT Analysis. The opportunities for any brand can include prospects of future growth.
American Diamonds Forever Threats
- The euro zone crisis
- People still not that technology sound and many of them don’t trust the product , since it’s an online purchase hence affecting the sales
- Prices of gold are rising
The threats in the SWOT Analysis of American Diamonds Forever are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the American Diamonds Forever SWOT analysis.
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About American Diamonds Forever
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| American Diamonds Forever Overview | |
|---|---|
| Parent Company |
American Diamonds Forever |
| Category |
Jeweler and diamonds |
| Sector | |
| Tagline/ Slogan |
Fine Diamond jewellery at Wholesale prices |
| USP |
Varied Collection and customization |
| American Diamonds Forever STP | |
| Segmentation |
Men and woman wanting to buy diamond and jewellery |
| Target Market |
Men and woman from the urban upper middle and premium class |
| Positioning |
Affordable and high quality offerings |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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