SWOT Analysis of BCBG Maxazria with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Apparel and Accessories
Lifestyle and Retail
Premium apparel segment
Young People who want modern French Fashion
Good Style Good Class
1. A combination brand of European Fashion and American Spirit 2.Has and operates around 550 retail stores around the world 3. Strong brand presence with Hollywood celebrities sporting the brand and raving about it 4. Good product quality and availability
1. Has to invest a lot of money in order to maintain its brand presence and brand name 2.Too many competitors means limited brand loyalty and high brand switching
1. To expand in emerging countries where the disposable income is increasing and demand for premium fashion too is increasing 2.Opportunity to expand itself in more than the current product profile 3. Tie-up with fashion houses through sponsorships
1.Intense competition in the apparel segment 2.Substitutes easily available
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