Savane SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 895
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SWOT Analysis of Savane with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Savane

Parent Company

Perry Ellis International

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Pants that complete; Fit to achieve

USP

Men’s Fashion for Pants

STP

Segment

Stylish apparel for men

Target Group

Men from the urban upper middle to upper class

Positioning

Most comfortable men’s pants  in all styles

SWOT Analysis

Strengths

1. Has established a niche for itself in men’s pants segment
2. An established brand name
3. Has a strong backing of the parent brand

4. Its distribution network and finances are strong due to the influential parent brand

5. High variety available and good product quality

Weaknesses

1. Despite high product quality, limited brand awareness and recall specially in emerging economies
2.Cannot diversify itself easily in the clothing category as the image of being a men’s brand is too strong

Opportunities

1.To expand its product line to cover all the fashion needs for men
2.To open more outlets in the emerging countries with the amount of increase in the disposable income
3. More branding and advertising to enhance brand recall

Threats

1.Intense Competition
2.Ease of substitutes
3.Imitation of fashion by other fashion houses

Competition

Competitors

1.Dockers
2.Haggar


The table above concludes the Savane SWOT analysis along with its marketing strategy and brand parameters.

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