Vans SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 12722
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SWOT Analysis of Vans with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Vans

Parent Company

VF Outdoor Inc

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Off the Wall

USP

Custom Made Footwear for all sizes

STP

Segment

High quality premium footwear

Target Group

Urban upper middle and upper class

Positioning

Custom Made Footwear as per the customers requirements in style and fashion

SWOT Analysis

Strengths

1. Vans is an established brand and has been in business for many years.

2. Shoes Fit from infants to people with size 16 shoes

3. Not too expensive for the consumer, great product pricing

4. High product quality and strong brand reputation

5. Diverse product portfolio with many options for the customer

Weaknesses

1. It focuses on mostly skateboarding style of clothing

2. Hasn't been able to penetrate emerging markets compared to competitors

Opportunities

1. To create awareness of different sports in emerging markets and become a first mover in exclusive sports shoes brand made professionally
2.To increase its online digital presence
3. Tie-ups with sports events, teams etc

Threats

1.Competition from other brands in the same segment

2. Duplicate and fake product replicas

Competition

Competitors

1. DC
2. Element
3.Jerry Hsu

4.Ryan Scheckler



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