Vans SWOT Analysis
Vans is one of the leading brands in the lifestyle and retail sector. Vans SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Vans:
Quick Glance:
Vans Strengths
- Vans is an established brand and has been in business for many years.
- Shoes Fit from infants to people with size 16 shoes
- Not too expensive for the consumer, great product pricing
- High product quality and strong brand reputation
- Diverse product portfolio with many options for the customer
Above are the strengths in the SWOT Analysis of Vans. The strengths of Vans looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Vans Weaknesses
- It focuses on mostly skateboarding style of clothing
- Hasn't been able to penetrate emerging markets compared to competitors
These were the weaknesses in the Vans SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Read more about Vans
Vans Opportunities
- To create awareness of different sports in emerging markets and become a first mover in exclusive sports shoes brand made professionally
- To increase its online digital presence
- Tie-ups with sports events, teams etc
Above we covered the opportunities in Vans SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Vans Threats
- Competition from other brands in the same segment
- Duplicate and fake product replicas
The threats in the SWOT Analysis of Vans are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Vans SWOT analysis.
Continue reading more about the brand/company.
About Vans
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Vans Overview | |
|---|---|
| Parent Company |
VF Outdoor Inc |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
Off the Wall |
| USP |
Custom Made Footwear for all sizes |
| Vans STP | |
| Segmentation |
High quality premium footwear |
| Target Market |
Urban upper middle and upper class |
| Positioning |
Custom Made Footwear as per the customers requirements in style and fashion |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Vans. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
