Prada SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 12353
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SWOT Analysis of Prada with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Prada

Parent Company

Prada

Category

Accessories and Apparel

Sector

Lifestyle and Retail

Tagline/ Slogan

Prada

USP

Prada is a brand which focuses only on luxury Fashion

Prada STP

Segment

Premium apparel

Target Group

Men and Women from urban upper class

Positioning

Prada is positioned luxury fashion for the elite

Prada SWOT Analysis

Strengths

1. Prada is one of the most etablished luxury fashion houses worldwide
2. Prada products are known for its quality and unique designs
3. Has a strong association of luxury and premium attached to it
4. The brand has a strong presence in and around the world

5. Good advertising and branding through print ads, online ads etc make Prada a very popular brand name

6. More than 12000 people are employed with the organization

7. Strong legacy of the brand Prada since its inception in 1913

8. Prada is actively involved through shows, boutiques and also makes perfumes, premium watches etc

Weaknesses

1. The brand has severe competition and hence there is high brand switching

2. Fake imitation of Prada products affects the brand image and its business

Opportunities

1. Entrance in emerging markets can be tapped by Prada
2. Capitalising the digital medium to increase its reach where it is not available
3. Tie-up with fashion houses through partnerships to increase awareness

4. Prada can collaborate with leading hotel chains, elite clubs etc whether rich people could become customers

Threats

1. Intense Competition in luxury fashion can lead to decline in Prada'sbusiness
2. Easily available substitutes can reduce profit margins
3. Change in economy which may reduce the dependence on luxury fashion

4. Being a global brand, its business is subject to recession, economic conditions etc

Competition

Competitors

1.Chanel

2.Christian Dior

3.Burberry

4.Ralph Lauren

5.Gucci

6.Zara

7.Louis Vuitton

8.Hugo Boss

9.Hermes International

10.Versace

11.Valentino S.P.A


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