Prada SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 10841
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SWOT Analysis of Prada with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Prada

Parent Company

Prada

Category

Accessories and Apparel

Sector

Lifestyle and Retail

Tagline/ Slogan

Prada

USP

Luxury Fashion

STP

Segment

Premium apparell

Target Group

Men and Women from urban upper class

Positioning

Luxury Fashion

SWOT Analysis

Strengths

1. Established Fashion house
2. Known for its quality and unique designs
3. Has a strong association of luxury and premium attached to it
4. Has a strong presence in and around the world

5. Good advertising and branding through print ads

Weaknesses

1. The brand has severe competition and hence there is high brand switching

2. Limited brand awareness in emerging markets

Opportunities

1. Entrance in emerging markets
2.Capitalising the digital medium to increase its reach where it is not available
3. Tie-up with fashion houses through partnerships to increase awareness

Threats

1. Intense Competition in Luxury fashion
2.Easily available substitutes
3.Change in economy which may reduce the dependence on luxury fashion

Competition

Competitors

1.Louis Vuitton
2.Hermes International
3.Gucci



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