Wildcraft SWOT Analysis
Wildcraft is one of the leading brands in the lifestyle and retail sector. Wildcraft SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Wildcraft:
Quick Glance:
Wildcraft Strengths
- Design and Distribution
- Wildcraft Gear is available in over 150 Exclusive Stores, over 2500 multi-branded stores across over 400+ key Indian cities.
- Niche market in India of outdoor gear
- Has the advantage of being a strong first mover in the category
- Has good International brand presence
Above are the strengths in the SWOT Analysis of Wildcraft. The strengths of Wildcraft looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Wildcraft Weaknesses
- The company is relatively new compared to industry leaders
- Limited market share growth and high brand switching due to many options
These were the weaknesses in the Wildcraft SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Wildcraft Opportunities
- To capitalize on the fact that it is a first mover and hence become known completely for any outdoor requirement
- To create a market for itself by creating awareness
- Tap international markets with more advertising
Above we covered the opportunities in Wildcraft SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Wildcraft Threats
- International brand slowly entering into the market with their expertise and strong brand name
- Duplicate and fake imitations affect brand
The threats in the SWOT Analysis of Wildcraft are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Wildcraft SWOT analysis.
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About Wildcraft
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Wildcraft Overview | |
|---|---|
| Parent Company |
Wildcraft |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
Gear for Life |
| USP |
International Quality Outdoor Gear |
| Wildcraft STP | |
| Segmentation |
Premium adventure apparel and accessories |
| Target Market |
Young urban men and women from the upper middle class |
| Positioning |
One of the top outdoor and adventure brand in India |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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