Wildcraft SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 4379
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SWOT Analysis of Wildcraft with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wildcraft

Parent Company

Wildcraft

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Gear for Life

USP

International Quality Outdoor Gear

STP

Segment

Premium adventure apparel and accessories

Target Group

Young urban men and women from the upper middle class

Positioning

One of the top outdoor and adventure brand in India

SWOT Analysis

Strengths

1. Design and Distribution
2. Wildcraft Gear is available in over 150 Exclusive Stores, over 2500 multi-branded stores across over 400+ key Indian cities.

3. Niche market in India of outdoor gear

4. Has the advantage of being a strong first mover in the category

5. Has good International brand presence

Weaknesses

1.The company is relatively new compared to industry leaders

2. Limited market share growth and high brand switching due to many options

Opportunities

1. To capitalize on the fact that it is a first mover and hence become known completely for any outdoor requirement
2.To create a market for itself by creating awareness
3. Tap international markets with more advertising

Threats

1. International brand slowly entering into the market with their expertise and strong brand name
2. Duplicate and fake imitations affect brand

Competition

Competitors

1.La Fuma
2.Millet
3.Quechua
4.Beal
5.Camelbak
6.CAMP



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