SWOT Analysis of Wildcraft with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Apparel and Accessories
Lifestyle and Retail
Gear for Life
International Quality Outdoor Gear
Premium adventure apparel and accessories
Young urban men and women from the upper middle class
One of the top outdoor and adventure brand in India
1. Design and Distribution 2. Wildcraft Gear is available in over 150 Exclusive Stores, over 2500 multi-branded stores across over 400+ key Indian cities.
3. Niche market in India of outdoor gear
4. Has the advantage of being a strong first mover in the category
5. Has good International brand presence
1.The company is relatively new compared to industry leaders
2. Limited market share growth and high brand switching due to many options
1. To capitalize on the fact that it is a first mover and hence become known completely for any outdoor requirement 2.To create a market for itself by creating awareness 3. Tap international markets with more advertising
1. International brand slowly entering into the market with their expertise and strong brand name 2. Duplicate and fake imitations affect brand
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