Victoria’s Secret SWOT Analysis
Victoria’s Secret is one of the leading brands in the lifestyle and retail sector. Victoria’s Secret SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Victoria’s Secret:
Quick Glance:
Victoria’s Secret Strengths
- Strong company brand presence with over 1000 company stores across the globe.
- Company’s strong advertising strategies with several top notch models as brand ambassadors has been a success.
- The company’s sub-brand Pink targeting late teen and college age teens has been a great success.
- The company’s active online marketing wherein they have active blogs, catalogues to create awareness about their product lines.
- The brand uses organic and fair trade raw materials for it’s clothing lines.
Above are the strengths in the SWOT Analysis of Victoria’s Secret. The strengths of Victoria’s Secret looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Victoria’s Secret Weaknesses
- Several competitors means customers have a lot of choices and brand switching is high
- Fake products with the same name affect sales as well as brand image
These were the weaknesses in the Victoria’s Secret SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Read more about Victoria’s Secret
Victoria’s Secret Opportunities
- The brand can extend its portfolio by foraying into different lines to expand its offering.
- The brand can focus on markets like Asia where it has limited reach.
- The brand could create online digital dressing rooms to create a greater appeal for their products.
Above we covered the opportunities in Victoria’s Secret SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Victoria’s Secret Threats
- Due to limited resources the company can face serious issues in lieu of an economic downturn
- The highly fragmented fashion industry would mean less brand loyalty .
- Fake imitation and replicas
The threats in the SWOT Analysis of Victoria’s Secret are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Victoria’s Secret SWOT analysis.
Continue reading more about the brand/company.
About Victoria’s Secret
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Victoria’s Secret Overview | |
|---|---|
| Parent Company | Limited Brands |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
She got an Extreme Makeover |
| USP |
Premium designer inner wear |
| Victoria’s Secret STP | |
| Segmentation |
Premium women innerwear lingerie segment |
| Target Market |
High society women from the urban areas |
| Positioning |
A Bold fashion statement. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Victoria’s Secret. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
