Scullers SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1460
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SWOT Analysis of Scullers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Scullers

Parent Company

Indus League clothing Ltd

Category

Apparels and accessories

Sector

Lifestyle and retail

Tagline/ Slogan

This is life

USP

Refreshing, natural and comfortable products

STP

Segment

Men and women of the younger generation

Target Group

People looking for sporty clothes with cool look and looking for comfort

Positioning

Cool casuals for office and after

SWOT Analysis

Strengths

1. Brand offers a range of sporty clothes that are not sportswear but feel good brand for work and after relaxation.

2. They have a diversified portfolio of product range from apparels to accessories.

3. Brand makes use of the latest manufacturing tools for producing clothes

4. Wide geographical presence in the cool comfortable clothing range.

Weaknesses

1.Brand has got tough competition means limited market share growth

2. Fake replicas and imitation product of brand affects its equity and sales

Opportunities

1. Increase in sales with the changing retail sector scenario.

2. Rapid growth in the men’s casual clothing.

Threats

1. Competition from international players in terms of designs colors and comfort.

2. Cheap products from the China, Thailand and Bangladesh market

Competition

Competitors

1. Levi

2. Wrangler



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