Souad SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 758
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SWOT Analysis of Souad with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Souad

Parent Company

Souad Acha

Category

Apparels

Sector

Lifestyle and retail

Tagline/ Slogan

Souad Acha

USP

Sweaters and knit design

STP

Segment

Upper middle class Urban Kids

Target Group

Kids in age group of 6 – 16 years

Positioning

Winter wear brand for the kids

SWOT Analysis

Strengths

1. Expertise in Outerwear, Bottoms, Sweaters and Knit designs for kids.

2. Designs based on artistic vision to attract kids

3. Fashion designer associated with various brands so highly            experienced.

Weaknesses

1. The brand is not globally famous and therefore not many people are aware about it. It is only famous in America.

2. Tough competition in the segment means high brand switching

Opportunities

1. More of advertisement and promotion activities so that brand can be made globally famous.

2. Entering the online and e-retailing space.

3. Diversification of products to offer a better range of products.

Threats

1. Revenues are influenced by general economic conditions

2. Competitors offering better products with good customer loyalty at better prices.

Competition

Competitors

1.Aeropostale

2. Hollister



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