Zanetti SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 887
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SWOT Analysis of Zanetti with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Zanetti

Parent Company

Zanetti

Category

Apparels

Sector

Lifestyle and retail

Tagline/ Slogan

Zanetti  Made in Italy

USP

Strict manufacturing guidelines

STP

Segment

Men casual and formal wear

Target Group

Men looking for exemplary styles in formal and casual wear

Positioning

Premium office ware

SWOT Analysis

Strengths

1. Self-owned manufacturing and sourcing facilities as it has many manufacturing units.

2. Reputation of using the finest quality textiles and brand known to follow strict manufacturing guidelines.

3. Strong tie-up in the licensee producing and franchising sector

4. Wide geographic presence

Weaknesses

1. Global brand penetration is limited as compared to big industry players

2. Brand visibility is less as compared to local players.

Opportunities

1. Company can diversify portfolio within Men and also entering Women by offering women products.

2. Can target new business areas with corporate tie-ups

3. Can tap the online space with online retailing

Threats

1. Entry of several foreign players with strategic alliances and franchising.

2. Government tax policies increasing the cost of manufacturing.

3. Exposed to currency fluctuation risk that can affect export.

Competition

Competitors

1. Zodiac

2. Louis Philippe

3. Raymond



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