Zanetti SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1115

SWOT Analysis of Zanetti with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Lifestyle and retail

Tagline/ Slogan

Zanetti  Made in Italy


Strict manufacturing guidelines



Men casual and formal wear

Target Group

Men looking for exemplary styles in formal and casual wear


Premium office ware

SWOT Analysis


1. Self-owned manufacturing and sourcing facilities as it has many manufacturing units.

2. Reputation of using the finest quality textiles and brand known to follow strict manufacturing guidelines.

3. Strong tie-up in the licensee producing and franchising sector

4. Wide geographic presence


1. Global brand penetration is limited as compared to big industry players

2. Brand visibility is less as compared to local players.


1. Company can diversify portfolio within Men and also entering Women by offering women products.

2. Can target new business areas with corporate tie-ups

3. Can tap the online space with online retailing


1. Entry of several foreign players with strategic alliances and franchising.

2. Government tax policies increasing the cost of manufacturing.

3. Exposed to currency fluctuation risk that can affect export.



1. Zodiac

2. Louis Philippe

3. Raymond

The table above concludes the Zanetti SWOT analysis along with its marketing strategy and brand parameters.


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