Tantra SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1776
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SWOT Analysis of Tantra with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tantra

Parent Company

Net Distribution Services Pvt Ltd and Tantra

Category

Apparels and accessories

Sector

Lifestyle and retail

Tagline/ Slogan

If it’s your attitude that you wanna wear, you simply can’t miss Tantra!

USP

Make people happy.

STP

Segment

Men and women of the younger generation

Target Group

Young people looking for something funny.

Positioning

Funny t-shirts to make you laugh

SWOT Analysis

Strengths

1. Globally known as an Indian brand representing Indian culture

2. Known for its humorous and creative designs to make people smile

3. Franchising model is used by the brand therefore easy to expand
4. Popular brand among the youth and affordable price

Weaknesses

1. Presence as an add-on and in the retail outlets but the brand does not have its own outlets.

2. Sometimes perceived as a brand challenging sentiments therefore many people don’t buy it.

Opportunities

1. Diversification of products and offering other wide range of products.

2. Global expansion with designs suiting the West.

Threats

1. Competition from international players in terms of designs, colors and comfort.

2. Economic down-turn affects the retail business directly with sales decreasing.

3. Location and brand presence in stores with other brands coming in is becoming a challenge.

Competition

Competitors

1. GAP

2. Westside



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