Wills Lifestyle SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 4401
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SWOT Analysis of Wills Lifestyle with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wills Lifestyle

Parent Company

ITC

Category

Apparels and accessories

Sector

Lifestyle and retail

Tagline/ Slogan

Enjoy the Change

USP

Quality and diverse product portfolio

STP

Segment

People looking for clothes for the occasion

Target Group

Premium buyers men and women looking for clothes for different occasions

Positioning

Premium high street brand

SWOT Analysis

Strengths

1. A strong management market leader across various sectors.

2. Brand is famous globally for its products and diversified portfolio.

3. Shopping convenience for people and family shopping option all under one roof.

4. Customer loyalty schemes with membership given to customers and given special preference.

5. Technology intensive company.

Weaknesses

1. Has not yet captured the complete market; quite a lot of segments need to be captured.

2. Despite high brand recall, the brand is subject to high brand switching as lots of other brands to choose from

Opportunities

1. Entering the rural retailing segment

2. Advantages due to location

3. Expansion in the online space with e-retailing

Threats

1.Shopping culture changing with people preferring online shopping

2. Less differentiation in the malls as other brands is also setting up their shops.

3. Poor inventory and stock availability measures

Competition

Competitors

1.Shoppers Stop

2.Westside



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