Ebel SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 961
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SWOT Analysis of Ebel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ebel

Parent Company

Movado Group

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

The Architects of time

USP

Elegant timeless watches

STP

Segment

Affordable luxury segment

Target Group

High Income Women

Positioning

Watches that are a perfect blend of Art, Engineering and Design

SWOT Analysis

Strengths

1. The brand has a strong international distribution network. The brand has a presence in more than 87 countries

2. The brand is popular as a luxury product for predominantly women and enjoys a good recall among women

3. The brand has successfully established its presence in developing economies that have shown high growth in the luxury segment

4. The brand was bought by the Movado group from the LVMH group, both groups being prestigious in the luxury watch segment

5. Internationally, the brands ambassador include celebrities who have their reputation synonymous with that of the brand – Sophisticated, successful, beautiful

6. A major part of the brands business comes from ladies watches

Weaknesses

1. Although, the brand recall of the brand is high, it is still lagging behind a few of its competitors

2. The brand has limited brand presence in the emerging economies which can be immensely popular markets

Opportunities

1. Although the brand has more recall among women, the brand has little or limited recall among men. Marketing their Men’s range can broaden the TG for the brand

2. Promotional and Marketing strategies can improve the brands recall among men and women, especially in developing economies

Threats

1. The brand has competition from brands that have a higher recall and presence in the market

2. The brand has very little brand awareness among Men and that can be a big threat to its presence

Competition

Competitors

1. Tag Heuer

2. Omega

3. Cartier



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