PC Chandra Jewelers SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2733
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SWOT Analysis of PC Chandra Jewelers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PC Chandra Jewelers

Parent Company

PC Chandra Jewelers

Category

Jeweler and Diamonds

Sector

Lifestyle and retail

Tagline/ Slogan

A jewel of jewels

USP

Traditional owned brand

STP

Segment

Woman who loves traditional wear jeweler mostly embedded in Gold

Target Group

Upper middle and upper class women

Positioning

Trusted brand in jewellery

SWOT Analysis

Strengths

1. Family owned business with lots of experience in the diamonds and jeweler business
2. The company has a strong presence in  India.
3. They have a differentiating factor that they have a whole set of baby collection in Jeweler
4. Collectively has a great scope in the Occasions like Dhanteras and Diwali ,they have number of promotion being carried away in this peak time, which directly affects the sales in positive way

5. Good advertising and branding through TVCs and print ads

Weaknesses

1. Mostly concentration of expanding is happening in the metros like Delhi, Mumbai, Kolkata, But needs to concentrate in the Tier II cities, since these are the revenue generated cities
2. Lesser brand awareness as compared to a few top of the mind recall brands

Opportunities

1. Gold as an investment is still in demand
2.Exchange old jeweler for new designs

3. Increasing purchasing power of people

4. International growth opportunities

Threats

1.Fluctuations in gold prices
2.Much competition from organized sector as well as unorganized sector
3.Needs to concentrate in light weight jeweler

Competition

Competitors

1.Tanishq
2.Joy Alukkas
3.Gitanjali

4. TBZ


The table above concludes the PC Chandra Jewelers SWOT analysis along with its marketing and brand parameters.

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