Pandora Jewelry SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 15811
Advertisements

SWOT Analysis of Pandora Jewelry with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pandora Jewelry

Parent Company

Pandora Jeweler

Category

Jewellery and diamonds

Sector

Lifestyle and retail

Tagline/ Slogan

Unforgettable moments

USP

Unique and versatile jeweler

STP

Segment

Men and woman who comes in upper earning bracket and who loves diamonds.

Target Group

Urban upper middle and upper class women

Positioning

Providing high-quality, hand finished, modern jeweler to end consumers in affordable prices

SWOT Analysis

Strengths

1. It was founded in 1982 which is headquartered in Denmark which employs over 5,500 employees worldwide and whom 3,600 are located in Thailand
2. High quality in house production team in Thailand
3. Highly skilled craftsmanship and workforce
4. They are actively involved in charitable works to empower the woman in Africa

5. Strong product portfolio and high quality designs

Weaknesses

1.The concentration is comparitively less in regions where the GDP is growing so, Needs to go global
2. Lesser visibility as Brand building is lacking through TV, print, OOH,POS.

Opportunities

1. Expansion in new markets like Italy, Russia and China
2.Expansion in production capacity
3.Establishing new products like diversification in diamond studded watches.

Threats

1. Downturn in Global economy
2.Continous increase in prices of Gold around the world
3.Fluctuations in raw materials

4.Since most of the operations happen in Thailand, so if there is any political unrest in Thailand will adversely affects the company’s operations

Competition

Competitors

1.Chamilia 
2.Chopard
3.Mouawad



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: