Swarovski Crystal SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 9134
Advertisements

SWOT Analysis of Swarovski Crystal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Swarovski Crystal

Parent Company

Swarovski Crystal

Category

Jewellery and Luxury gifts

Sector

Lifestyle and retail

Tagline/ Slogan

Made with passion

USP

Quality and creativity

STP

Segment

Upper earning income

Target Group

Woman who loves unique designs

Positioning

Unique product designs, innovation and merit

SWOT Analysis

Strengths

1. It has over 26000 employees and present in almost 120 countries
2. 1200+ own operated Swarovski beauty and1000 partner operated boutiques
3. It has vast production locations in countries like Austria, China, Czech Republic, India, Jordan, Liechtenstein, Thailand, United States.
4. Strong annual turnover and financial position

5. Strong brand presence and visibility

Weaknesses

1. Despite strong brand, tough competition from unorganised sector means limited market share

2. Needs to enhance visibility by more advertising to make it a top of the mind recall brand

Opportunities

1. To create a brand identity by collaborating with PR activities
2.Create a brand which increase a sense of loyalty amongst consumers

3.needs a right brand communication

Threats

1. Cheaper manufacturer in China
2. Up coming fashion and changing trends
3.Low interest of people in crystal stones as investments

Competition

Competitors

1.Van  clef and Arpels
2.Cartier
3.Chopard



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: