Gitanjali SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2922
Advertisements

SWOT Analysis of Gitanjali with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gitanjali

Parent Company

Gitanjali

Category

Jewellery and diamonds

Sector

Lifestyle and retail

Tagline/ Slogan

Trust forever

USP

Trusted brand, innovative designs

STP

Segment

Woman of urban and semi urban area from basically middle to upper income group

Target Group

Urban upper middle and upper class women

Positioning

Traditional breaker in the field of diamond in India

Product Portfolio

Brands

1. Ddamas                          2. Nakshatra

3. Asmi                               4. Gili

5. Sangini                           6. Diya Diamonds

SWOT Analysis

Strengths

1. One of the pioneers in jeweler industry in India, which is not family owned but which is run by modern entrepreneurs
2. Marketing through celebrity endorsements helps to grab maximum eye balls
3. There are different brands which cater to each price brackets like DDamas, Diya and etc
4. The shop –in –shop modern retail format reached 520 stores in total

5.Gitanjali has a substantial share  in India’s total merchandise exports

6.Use of CAD and CAM to create latest designs

Weaknesses

1. Stiff competition from organised as well as unorganised retail means limited market share

2. Despite being a huge brand in India, it has limited global penetration

Opportunities

1. Global acquisition is there in large to enhance visibility and acquire knowledge
2. Conversion of diamond into Jeweler before exports.
3.To expand its business in Europe the company has incorporated a wholly owned subsidiary (WOS) in the name of “Gitanjali Resources” in Belgium with a view to explore in that continent

Threats

1. Weak economic recovery in the US
2.Debt burden in USA
3.Constant change in consumer preferences

4.Fluctuation in price and gold prices

Competition

Competitors

1.Tanishq
2.TBZ
3.Kiah Jeweler



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: