Pou Chen SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1033
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SWOT Analysis of Pou Chen with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pou Chen

Parent company

Pou Chen

Category

Apparel and accessories

Sector

Lifestyle and retail

Tagline/ slogan

Being the best manufacturing partner, Pou Chen makes things happens for our customers

Usp

The company is known particularly for its footwear and casual clothing

STP

Segment

Large footwear companies

Target group

Footwear companies which outsource their footwear manufacturing.

Positioning

Athletic and casual footwear manufacturers

SWOT Analysis

Strengths

1.The brand has been appreciated and admired since inception in 1969

2.The company produces 250 million pairs of shoes per year.

3. The company has a substantial market share  of the combined wholesale value of the global branded athletic and casual footwear market.

4. The company is original design manufacture (ODM) for major international brand name companies such as Nike, Adidas, Reebok, New Balance, Puma, Converse, Merrell, Salomon, and Timberland.

5. Currently the Group is the largest branded athletic and casual footwear manufacturer in the world manufacturing for various branded companies.

Weaknesses

1.The company among the biggest manufacturing  brand is prone to recession and economic downturns

2. Despite being a top manufacturer, the knowledge about its presence at customer level is less

Opportunities

1. Diversify and expand its manufacturing in its three existing bases, China, Vietnam and Indonesia.

2. The group is currently planning to develop the brand name of “YY Sports

3. More global brand visibility and presence

Threats

1.Similar products available in other brands thus switching cost is less

2. Competition from existing players

Competition

Competitors

1. Bata

2. Hush Puppies



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