OP Ocean Pacific SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1053
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SWOT Analysis of OP Ocean Pacific with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

OP Ocean Pacific

Parent company

Iconix Brand Group

Category

Apparel and accessories

Sector

Lifestyle and retail

Tagline/ slogan

Bring on the heat; Make a splash

Usp

The brand is known for its colorful and funky swimwear

STP

Segment

Mid premium segment swimwear for women and men

Target group

Urban young women & men

Positioning

Colorful youth swimwear

SWOT Analysis

Strengths

1.The brand has gained accolades since its inception in 1972

2. In-house advertising, promotion, and PR are used by OP to create brand awareness.

3. Film Stars endorse the brand which adds brand value

4. The brand is known for its vibrant advertising and ad campaigns

5. Good product portfolio and customer choices

Weaknesses

1.The brand is sold only in Walmart and hence not available in many countries

2. Global penetration and brand recall is quite less

Opportunities

1. Very well-known brand in US and other developed cities
2.  The brand can open its outlets in other countries to increase customer base

3.The brand can diversify into other apparels

Threats

1.Other brands offer more styles and cuts

2.Similar products available in other brands thus switching cost is less.

Competition

Competitors

1.Victoria’s secret

2. Ralph Lauren



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