Oasis Clothing SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 5363
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SWOT Analysis of Oasis Clothing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Oasis Clothing

Parent company

Aurora

Category

Apparel and accessories

Sector

Lifestyle and retail

Tagline/ slogan

One day your prints will come

Usp

Oasis is known for their  colorful and feminine  prints

STP

Segment

Women having an interest in the latest trends style  and fashion

Target group

Young women from the upper middle class

Positioning

Young female fashion

SWOT Analysis

Strengths

1.The brand is known for its colorful prints and bright fashion.

2.The brand maintains an updated  website and blog to connect with customers world wide

3. The brand belongs to premium segment and have maintained their product pricing and designs that way

4. The brand has international franchisees to cater international audience

5. Strong brand presence and market value

Weaknesses

1.The brand being among the elite brand is prone to recession and economic downturns

2. The brand hasn't been able to penetrate into international markets as compared to industry leaders

3. Limited advertising  done for the brand

Opportunities

1.The brand can be marketed well in fashion circuits

2. More sizes for clothes can be made

3. More global penetration

Threats

1.Other brands offer more styles and cuts

2.Similar products available in other brands thus switching cost is less.

Competition

Competitors

1.GAP

2. Banana Republic


The table above concludes the Oasis Clothing SWOT analysis along with its marketing strategy and brand parameters.

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