SWOT Analysis of Agnes B with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Apparel and Accessories
Lifestyle and Retail
Save the Date
Exclusive designer wear
Fashion conscious men and women in the age group 0f 25-45
Young urban upper middle class men and women
A complete urban lifestyle brand.
1.Strong brand presence with over 200 boutiques spread over 3 continents in 12 countries. 2. The brand has an exclusive online store which it uses to sell select merchandise. 3. The brand has diversified into footwear, fragrances and eyewear to make it a complete urban lifestyle brand. 4. The brand has taken up several green initiatives like using recycled materials for its products and packaging and has formed a green committee for it.
5. The brand also undertakes several CSR initiatives for fighting AIDS with initiatives like Help Yourself which have been successful. 6. The brand along with products has also diversified into services like restaurants, cafes , flower shops, wedding organizers which is unique to the brand.
1. The brand has not indulged in any advertisements and promotions unlike its competitors. 2. The brand has limited presence in emerging economies which are huge markets
1. The brand can concentrate on new emerging markets like India and China which has growing potential clientele for their products. 2. The brand with its range of products and services can also look forward to innovating new retail formats. 3. Tie-ups with fashion houses to increase visibility
1. The brand faces threat from the highly fragmented fashion industry where there is a high bargaining power of buyers and low brand loyalty. 2. The brand can also feel the crunch with the market recessions and reduced spending on lifestyle products. 3. The foray of various fashion designers into this segment also increases the competitive space.
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