SWOT Analysis of Mode Wichtig with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Apparel and Accessories
Lifestyle and Retail
Retro wear brand
Men and women looking for stylish apparel
Men and women from the urban upper middle class
Complete retro wear brand
1. The brand has strong brand presence across Europe with over 50 stores and several MBO’s across the world. 2. The brand is known for its retro wear culture which adds a unique identity to the brand. 3. The brands famous online shop tagged MW is famous among youth. 4. Good brand position and strong financial position
1. The brand does not advertise or promotes as its competitors who are complete youth lifestyle brands. 2.It lacks international penetration and brand recall
1. The brand can explore new market outside Europe with exclusive retail ventures to promote the brand in a big way. 2. The brand can also look up-to green initiatives which are a forth-runner across the world and in Germany where it is based. 3. The brand can start using technology apps to create a connect with the youth which is their main target audience.
1. The highly fragmented fashion industry would mean there is no brand loyalty and high bargaining power of buyers 2. The recent European slowdown could see reduced spending on lifestyle products which could affect the brand a in a big way
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