Mode Wichtig SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 674
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SWOT Analysis of Mode Wichtig with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mode Wichtig

Parent Company

Mode Wichtig

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Retro wear brand

STP

Segment

Men and women looking for stylish apparel

Target Group

Men and women from the urban upper middle class

Positioning

Complete retro wear brand

SWOT Analysis

Strengths

1. The brand has strong brand presence across Europe with over 50 stores and several MBO’s across the world.
2. The brand is known for its retro wear culture which adds a unique identity to the brand.
3. The brands famous online shop tagged MW is famous among youth.
4. Good brand position and strong financial position

Weaknesses

1. The brand does not advertise or promotes as its competitors who are complete youth lifestyle brands.
2.It lacks international penetration and brand recall

Opportunities

1. The brand can explore new market outside Europe with exclusive retail ventures to promote the brand in a big way.
2. The brand can also look up-to green initiatives which are a forth-runner across the world and in Germany where it is based.
3. The brand can start using technology apps to create a connect with the youth which is their main target audience.

Threats

1. The highly fragmented fashion industry would mean there is no brand loyalty and high bargaining power of buyers
2. The recent European slowdown could see reduced spending on lifestyle products which could affect the brand a in a big way

Competition

Competitors

1. Armani Exchange
2. Diesel
3. Gucci



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