Sinequanone SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1098
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SWOT Analysis of Sinequanone with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sinequanone

Parent Company

Sinequanone French Fashions

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Elegance

USP

Brand depicting chic elegance

STP

Segment

Fashion and lifestyle concious women

Target Group

Women from the urban upper class

Positioning

The brand for the chic and bold women.

SWOT Analysis

Strengths

1. The brand is easily accessible for fashion conscious women at affordable prices.
2. The brand has an elaborate e-boutique with catalogues which is a highlight of the brand.
3. The brand has strong brand presence in all of France with over 20 boutiques and presence through MBO’s and stores in over 10 countries.
4. The brand is available with leading e-retailers like Net-a-porter and Yoox which gives the brand greater visibility

5. Popular clothing brand for women in Europe

Weaknesses

1.It has less brand recall and lesser market share compared to global apparel leaders
2. The brand has limited visibility outside Europe when it comes to advertising and promotions unlike its competitors like mango who are global entities

Opportunities

1. The brand can customize its collections for various markets and launch into a foray of various international markets.
2. The brand can also extend its brand portfolio by extending its product line to become a complete lifestyle brand.
3. The brand can also start manufacturing facilities in emerging markets to maintain economies of scale in the long run.

Threats

1. The brand faces threats from emerging brands that are foraying into the segment as it.
2. The high fragmentation in the fashion industry would mean that there is no specific brand loyality attached and the bargaining power of buyers is high.
3. Fluctuating currencies can affect the operations and sales

Competition

Competitors

1. Sandro
2. Share
3.Mango


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