Yves Saint Laurent is one of the leading brands in the lifestyle and retail sector. Yves Saint Laurent SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Yves Saint Laurent:
Quick Glance:
Above are the strengths in the SWOT Analysis of Yves Saint Laurent. The strengths of Yves Saint Laurent looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Yves Saint Laurent SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Above we covered the opportunities in Yves Saint Laurent SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Yves Saint Laurent are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Yves Saint Laurent SWOT analysis.
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About Yves Saint Laurent
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Yves Saint Laurent Overview | |
---|---|
Parent Company |
Pinault-Printemps-Redoute |
Category |
Apparel and Accessories |
Sector | |
Tagline/ Slogan |
Rive gauche |
USP |
Pioneer of designer wear |
Yves Saint Laurent STP | |
Segmentation |
Urban upper class men and women |
Target Market |
High fashion conscious men and women in the age group of 25-45 |
Positioning |
Exclusive designer wear |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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