Yves Saint Laurent SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 7217
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SWOT Analysis of Yves Saint Laurent with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yves Saint Laurent

Parent Company

Pinault-Printemps-Redoute

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Rive gauche

USP

Pioneer of designer wear

STP

Segment

Urban upper class men and women

Target Group

High fashion conscious men and women in the age group of 25-45

Positioning

Exclusive designer wear

SWOT Analysis

Strengths

1. Strong brand presence with over 70 stores spread across 3 continents and in more than 10 countries at important locations.
2. The brand has a long history and is considered to be the reviver of couture which had lost its glory.
3. The brand has diversified into various product categories like footwear, accessories like handbags which have developed their own identity with the brand.
4. The acquisition of the fashion house by the Gucci group, a premier group in the fashion industry has rendered stability to the brand which was once on the verge of being shut out.

Weaknesses

1. The brand has not used its logo on their products which has affected the identifiably of the brand unlike its other competitors.
2. The brand is undergoing a transition stage with its creative director fired after allegations of flouting norms.

Opportunities

1. The brand can expand into Asia where a lot of emerging markets are sprawling for luxury goods.
2. The brand can revive its vintage collection which has a classic appeal and more depth in design than its competitors.
3. The brand can also look at undertaking green initiatives and CSR activities to give a new dimension to the brand identity.

Threats

1. YSL is catering to a luxury market where there a few customers for luxury and no dearth of suppliers.
2. The brand can also feel the heat of recession in European and American markets, its main revenue centers.
3. The brand face intense competition from Gucci, its parent company which is a more identifiable brand.

Competition

Competitors

1.Gucci
2. Louis Vuitton



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