Timberland SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 5815
Advertisements

SWOT Analysis of Timberland with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Timberland

Parent Company

VF corporation

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Outdoor performance

USP

Quality outdoor wear

STP

Segment

Outdoor apparel and accessories for men, women, kids

Target Group

Men and women from the upper middle class

Positioning

Complete outdoor sports brand

SWOT Analysis

Strengths

1. The brand has a strong retail presence in USA, UK and Canada through several flagship stores and is present throughout the world through MBO’s.
2. The brand believes in ecological preservation and is involved in active CSR activities to that effect.
3. The brand uses scientific technology into the production of its leather goods which give them a good credibility considering they are used in harsh weathers.
4. The brand has constantly looked to expand its brand portfolio through various product lines to make it a complete lifestyle brand for the adventurous people

5. Good advertising and visibility across US

Weaknesses

1.The brand has struggled to leverage on its financial position to expand its operations globally
2. The brand is currently in the transition stage after its merger with the VF corporation

Opportunities

1. The brand can expand its exclusive retail operations which are limited to USA and UK to new markets which have a growing demand for outdoor wear.
2. The brand can also look at sponsoring various outdoor sports outside USA which increases the know-how of the brand.
3.The brand can also try and outsource its manufacturing units to maintain economies of scale in future.

Threats

1. The brand faces fragmentation in the outdoor-wear segment as its main challenge.
2. The brand outside American markets faces indentifiablity issues wherein many brands are offering a similar product
3. Tough competition from domestic and international players

Competition

Competitors

1. Billabong
2. Columbia Sportswear
3. Ecco



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: