Speedo SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3961

SWOT Analysis of Speedo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Pentland group


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Worn by world champions my speedo


Cutting edge swimwear



Men and women, kids who take up swimming as a serious sport

Target Group

Young men, women and kids from the urban upper middle and upper class


Swimwear for the true sportsmen

SWOT Analysis


1. The use of biomechanics for the design of swimwear which add that extra element of champion and achievement to the brand.
2. The brand is the biggest promoter of swimming in America with Olympian champions as brand ambassadors
3. The brand is present across the world through MBO’s and company owned flagship which are category killers when it comes to swimwear.
4. The brand has diversified swimwear accessories like boots, digital music players which are a rage for swim lover

5. The brand has a popular name and has good advertising and visibility

6. It has sponsored many international swimming teams and players


1.The brand has been marred by controversial technologies like Fast skin, LZR which too had swimmers disqualified.
2. The group is not into extensive advertising and promotions in international markets as compared to a few other big sports apparel brand


1. The brand can move to effective sponsorships to swimming teams in Asia where the sport is growing well.
2. The brand can also diversify further into different product lines to be a complete lifestyle brand.
3. The brand can look to set up manufacturing and procurement facilities to maintain economies of scale in future.


1. Ignorance of importance of technology and design in swimwear is a major deterrent for the brand.
2. The brand also faces high threat from counterfeit products which sell cheap quality swimwear branded as its name



1. Arena
2. Nike


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