SWOT Analysis of Nogara Fashion with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Apparel and accessories
Lifestyle and Retail
A company, which is a traditional and classic brand, produces clothes with a touch of Italian innovation to the apparel.
Men and women who want colorful and fashionable apparel with a designer tag to it.
Young Men and women medium-high purchasing power
A stylish brand with Classic looks with an Italian imaginary to the brand.
1.The brand has 130+ world-class designers who design clothes for the brand.
2.The brand collects myriad colors from nature, integrating the clothes produces with nature truly reflecting the style of nobility, tradition and business.
3.The old Italian production technique of the clothes make the clothes perfect and give the Italian elegance to it.
4.The brand in one particular year had launched over 1850 varieties of men’s contemporary fashion.
5. The brand has been voted in the ten most upcoming brands in Europe.
1. The brand has not established itself in the e-commerce arena that well in Italy. 2. It has limited global penetration compared to competitors
1.The brand can focus and expand its production into shirts, T-shirts on a larger scale.
2. The brand can focus on expansion in continents like Asia and North America.
1.Existing competition from Brands like Sisley, Boggi in the segment is growing day by day. 2.Brand switching cost is very low so the brand has to be regularly updated in their designs and keep their customers intact.
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