Southpole SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 842
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SWOT Analysis of Southpole with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Southpole

Parent Company

Southpole Clothing

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Gotta have it

USP

Urban Style and trendy colorful clothes

STP

Segment

Casual urban wear

Target Group

Young urban market

Positioning

Low price, Characteristic baggy fit

SWOT Analysis

Strengths

1. The company has been able to outsource its products from manufacturers in India, Pakistan, Vietnam and China who are able to produce quality products at a relatively low price.

2. Making use of retailers such as Sears and JC penny has also helped in the sale of Southpole Clothing’s products.

3. The company has established markets in Asia, US and Europe which are performing very well

4. Southpole has been able to diversify its product line and now is going beyond producing clothes to handbags and footwear which are also targeted to the urban market

Weaknesses

1. Competition from standalone specialty stores means limited market share

2. Geographically the brand is restricted compared to leading apparel players

Opportunities

1. The denim industry is expected to grow at a faster rate

2. Entry into tier 2 and tier 3 cities

3. More global expansion

Threats

1. Increase competition in the domestic market due to a large number of  apparel brands coming up

2. Changing fashion trends

Competition

Competitors

1. GAP

2. Nike

3. Adidas



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