Wrangler SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 6799
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SWOT Analysis of Wrangler with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wrangler

Parent Company

VF Corporation

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

No matter where the destination, where your heart out

USP

Comfort and style at affordable rates

STP

Segment

Casual wear

Target Group

Men and women from the urban upper middle class

Positioning

Tough and rugged, lasting quality

SWOT Analysis

Strengths

1. Wrangler has a wide distribution channel. They sell their jeans at mass merchandisers such as Walmart and Target.

2. They also have their own flagship specialty stores located at many places

3. Strong brand presence

4. Good marketing and advertising at stores and print ads

Weaknesses

1.Competition from standalone specialty stores means limited market share growth

2. Lot of options available means high brand switching

Opportunities

1. Denim industry is expected to grow at a faster rate

2.Companies are using new media to reach consumers

3. More global penetration and enhanced visibility

Threats

1. With increased interest in their own flagship brands mass merchandisers like Walmart are beginning to decrease shelf space allocated to these premium denim brands

2. Increasing compeition

3. Fluctuating currency values and economic scenario

Competition

Competitors

1. Levis

2. Lee

3. Pepe Jeans



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