United Colors of Benetton UCB SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 12988
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SWOT Analysis of United Colors of Benetton UCB with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

United Colors of Benetton UCB

Parent Company

Benetton Group

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

United Colors of Benetton; All the colors of the world

USP

Perfect combination of fashionable sweater clothing which is extremely trendy

STP

Segment

Clothing which is a combination of adventure as well as innocence

Target Group

People with Medium to high purchasing power and a chic attitude

Positioning

Stylish clothes with an adventurous and innovative touch

SWOT Analysis

Strengths

1. They are a worldwide known brand
2. UCB have sponsored many well know events like Formula 1 as well as Volleyball events
3. They are known for their good quality fabric and designs
4. They work in tangent with many other brands with their company

5. Their clothes have international style that combines energy, colour and practicality

6. Branding and marketing campaigns have always generated to a lot of visibility

Weaknesses

1. Stiff competition means market share growth is limited

2. Some controversial ad campaigns caused problems

Opportunities

1.Online Retail is gaining alot of importance
2.Young designers and well developed collections
3.Explore the unexplored markets

Threats

1.Consumer switching is on a high
2.There are a huge amount of high end fashion stores which are their competitors
3.Price wars with other brands in similar segments

Competition

Competitors

1.Zara
2.Uniqlo
3.Gap


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