Blue Cult SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1208
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SWOT Analysis of Blue Cult with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Blue Cult

Parent Company

Blue Cult

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Designer Denims

STP

Segment

Premium urban apparel

Target Group

Urban men and women from the upper class

Positioning

Cult Jeans

SWOT Analysis

Strengths

1. Unique stitching and craftsmanship
2. Strong brand name and having a loyalist following
3. Despite its issues, the brand still has its own presence and identity

4. Good product portfolio and customer offering

Weaknesses

1. Limited finance to retain the brand name and revive business
2. The brand has lost market share

3. It has very little international presence

Opportunities

1.To revive the brand Blue Cult as it still has a loyal following

2. Global tie-ups with other brands

3. Study and offer new designs as per customer needs

Threats

1.There is intense competition in this field.
2.Fast change in styles due to intense R&D

Competition

Competitors

1.Levis
2.GAS
3.Pepe



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